FirstMate is an app where users can recruit their friends to keep them accountable to achieving their goals through regular check-ins. Users set goals, choose to pay a life coach to keep them motivated, or enter a friend's name and email. Then, the coach or friend checks in regularly with the user to make sure they're completing their tasks and staying on track to achieve their goals.
Role: Design, UX, Copywriting, Icon Design, Branding, Landing Page HTML & CSS
The app is meant to feel very simple and easy to use, so we leaned on a lot of native app standards. This helps to make things feel familiar to users and helps the app feel more trustworthy.
The user receives digital "stickers" each time they check in and the coach or friend determines the user has successfully achieved a goal. The freemium model allows users to use the app with friends without being obligated to pay. The concept between friends encourages the value and strength of friendships to achieve goals.
The website needed to be very clear and to the point. It needed to feel trustworthy and like something solid that you could rely on—like a friend. I built the website to be light and easy to use, and wrote the copy with the founder in a way that hoped to best promote sign-ups.