This Slack branding concept was done while Slack was in the process of considering revitalising their brand. In addition to exploring things closer to their existing brand, I designed this completely new concept.

Role: Concept, Design, Lettering; Done with Fuzzco

Slack


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The stretchy rainbow-colored band represented working on a team together in perfect cohesion. The logo could be seen in any combination of stretchiness, just like Slack can be used in any combination of organizational structures.

Artboard 3@2x.png
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I also designed a full lowercase alphabet to be used sparingly in advertising and swag materials.

Artboard 6@2x.png
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A Slack Sloth was drawn. 🤷‍♂️