Grover iOS App
Grover is a platform where users can subscribe to products monthly instead of buying them. I designed an iOS app using a card-based discovery UI where users could sign up, find products they liked, favorite them, subscribe to them directly in the app, and manage their subscriptions. The idea was to recreate the Grover experience (only available on the web) inside of a reimagined, simpler offering.
Role: Design, Copywriting, Animation, UX
While not particularly simple, it was necessary to design a more precise product discovery method. Categories and a search function were designed as simply and intuitively as possible so that users could easily find what they were looking for.
The order process was extremely simple. Once the user has gone through the onboarding process, they could simply press "Subscribe" and after they confirm, the product would be on its way to them. Color was introduced into the app purposefully with a script that sampled the product image and colored the product card based on the product image.
I worked on lots of animations to help the front end team accurately translate design to code.
Expanding the onboarding card.