Grover iOS App

Grover is a platform where users can subscribe to products monthly instead of buying them. I designed an iOS app using a card-based discovery UI where users could sign up, find products they liked, favorite them, subscribe to them directly in the app, and manage their subscriptions. The idea was to recreate the Grover experience (only available on the web) inside of a reimagined, simpler offering.

Role: Design, Copywriting, Animation, UX


 Describing the app for new users.

Describing the app for new users.

 Explaining how discovery works.

Explaining how discovery works.

 A product card.

A product card.


 

While not particularly simple, it was necessary to design a more precise product discovery method. Categories and a search function were designed as simply and intuitively as possible so that users could easily find what they were looking for.

 Search screen defaulted to categories.

Search screen defaulted to categories.

 Initiating a search.

Initiating a search.

 Browsing by category.

Browsing by category.


 

The order process was extremely simple. Once the user has gone through the onboarding process, they could simply press "Subscribe" and after they confirm, the product would be on its way to them. Color was introduced into the app purposefully with a script that sampled the product image and colored the product card based on the product image.

 Order confirmation screen.

Order confirmation screen.

 Screen directly after ordering.

Screen directly after ordering.

 An ongoing subscription.

An ongoing subscription.


 

I worked on lots of animations to help the front end team accurately translate design to code.

 Tapping into the product details screen.

Tapping into the product details screen.

 Favoriting a product.

Favoriting a product.

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Expanding the onboarding card.